Hi, my name is Art

I'm a product designer & digital marketer

What I do

I study design & business at Wilfrid Laurier University. I'm also enrolled part-time in online UX Design bootcamp, UX Academy.

Currently I'm leading the digital marketing & design team at Students for Sustainability, a student-ran organization at Wilfrid Laurier University and University of Waterloo.

A bit about me

I was first introduced to the worlds of design & digital marketing when I was 15. At that time I was really into space exploration, so I decided to make a website and get newsletter subscribers. Since then I was hooked!

Besides design & marketing, I also enjoy learning about technology (especially UX of emerging technologies such as AR), psychology, and directing animated videos and short films. I'm also in love with sushi and bubble tea 🙂

I specialize in...

Web Design

• WordPress & WooCommerce, Shopify

• HTML5 & CSS3

• Google Analytics

• UX Design and Research

Graphic Design

• Photoshop CC

• InDesign CC

• Illustrator CC

• Sketch

Email Marketing & Ads

• List Building (Mailchimp)

• Designing Segmented Newsletters

• Facebook ads

• PPC Advertising

• Google Adsense & Adwords

• SEO optimization

Content & Social Media

• Copywriting & Blogging

• Content Strategy

• Facebook, Twitter, Instagram, LinkedIn page management

• Buffer, HootSuite

My Portfolio

VP of Design & Technology, Students for Sustainability

Leading the design & marketing team in the design of brand identity, marketing materials and digital marketing campaigns at a new student-run nonprofit, Students for Sustainability.

Designed and developed the organization’s website, sfsustainability.com

Designed email newsletter campaigns with 63%-75% opening rates and 3.2%-18.5% click rates (opening rates are 38-50% higher than avg. for non-profits)

Over 300 newsletter subscribers gained in under two months of nonprofit’s launch on campus through website and Facebook marketing campaigns.

Creating social media campaigns, resulting in over 600 likes and high user engagement on the organization’s Facebook page.

 

Designed marketing materials (banners, social media posts, etc.) that helped bring Students for Sustainability campus-wide brand recognition and thousands of dollars in sponsorships and grants.

Co-Founder & Digital Marketer/Web Designer, UParty Wear

Co-Founder & Marketer/Web Designer at UParty Wear, party-themed St. Patrick's day apparel store for university students.

Created and promoted online affiliate program, signing up over 100 UParty Wear affiliate members. 36% of affiliates brought in more than 2 sales each. 

Generated over $3,200 in revenue in the first two weeks of sales though targeted Facebook marketing campaigns, with customers across four Ontario universities.  

 

Designed the website (using Shopify) & all marketing materials.

Designed these best selling T-Shirts (each sold over 100 units).

Founder & Digital Marketer, ThinkSnazzy Marketing

Launched my own digital marketing agency specializing in animated videos and videography, ThinkSnazzy Marketing.

Received a $3000 Summer Company grant from the Ontario Ministry of Economic Development to start ThinkSnazzy Marketing.

Created the website and managed company marketing.

Created website assets and print designs.

Produced engaging animated videos for small business clients.

Get in touch

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